Online Media / OLA Archives - Page 4 of 5 - Joanna Peña-Bickley

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Latest in: Online Media / OLA

Online Media / OLA · Uncategorized

ON: Old Spice & A New Generation

Check out the latest Old Spice's online campaign by Wieden & Kennedy. Its smart and edgy. one may think they are truely trying to go head to head with the likes of Axe. …

By Joanna Peña-Bickley

January 15, 2007

Online Media / OLA

ON: Old Spice & A New Generation

Check out the latest Old Spice's online campaign by Wieden & Kennedy. Its smart and edgy. one may think they are truely trying to go head to head with the likes of Axe. …

By Joanna Peña-Bickley

January 15, 2007

Online Media / OLA

ON: Social Influencers & Ads

Social influencers consider online advertising one of the most important factors in their purchase decisions, second only to websites for a source of learning about products. A new study from DoubleClick shows that online …

By Joanna Peña-Bickley

January 9, 2007

Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake. On the Web, the competition for most popular …

By Joanna Peña-Bickley

December 19, 2006

Online Media / OLA

ON: MySpace Beatdown of Yahoo

The debate over which site had the most November page views reflects the difficulty of tallying Web traffic, and billions of ad dollars are at stake. On the Web, the competition for most popular …

By Joanna Peña-Bickley

December 19, 2006

Online Media / OLA

ON: Googles Display Ad Network

Google has reportedly launched a "secret" CPM online ad network, dubbed the Google Display Advertising Network, in tests since Oct. 1. With the invitation-only Google Display Advertising Network, Google is targeting Fortune 1000 companies, …

By Joanna Peña-Bickley

November 29, 2006

Online Media / OLA

Atlas Unveils Video Ad Platform

DIGITAL MARKETING FIRM ATLAS, A unit of aQuantive, announced on Wednesday the release of a new online video ad serving technology for pre- and post-roll ads. The new product--Atlas In-Stream Video--will allow marketers and …

By Joanna Peña-Bickley

November 3, 2006

Online Media / OLA

ON: Brand Safety & Media Buys

Have you ever created an Ad, placed your buys and then watched the numbers grow as your audience grew? I have. I have also witnessed brands place a buy with their agency who in …

By Joanna Peña-Bickley

November 1, 2006

Online Media / OLA

ON: SHUT UP & SING Ads

Just a smart ad with great functionality.

By Joanna Peña-Bickley

October 27, 2006

Online Media / OLA

ON:Mediaplex, EyeWonder Integrate Services

ValueClick's Mediaplex has entered a deal with EyeWonder to offer integrated services related to ad serving, rich media and video ad technology, reports iMedia Connection. Mediaplex clients will gain access to EyeWonder's suite …

By Joanna Peña-Bickley

October 23, 2006

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