Mediaplex has entered a deal with EyeWonder to offer integrated
services related to ad serving, rich media and video ad technology, reports iMedia Connection.
Mediaplex clients will gain access to EyeWonder's
suite of rich media and video ad products; advertisers and agencies
will have access to video campaign metrics through one centralized
system. Financial terms of the partnership were not disclosed.
"This new relationship is a unique combination of the industry's
most comprehensive online ad server technology and the internet's
leading rich media and video ad products, reporting and services," Tom
Vadnais, ValueClick president, is quoted as saying.