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“If you think small, your world will be small. If you think big, your world will be big.”

– Paulo Coelho

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In 2019, we are all in a race to 2020. Generation Z has arrived, and they expect intelligently designed brand experiences.  Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of …
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February 17, 2019
#Thing1 - A great read from brilliant thinker @JeremyRikfin - The Empathic Civilization: The Race to Global Consciousness in a World in Crisis. #Thing2 - Redesigning Air Force One from @FastCompany #Thing3 - Interested …
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December 19, 2018
5 Things with Joanna Peña-Bickley Week of 08.13.2018 1. The Empathic Civilization: The Race to Global Consciousness in a World in Crisis. 2. Redesigning Air Force One 3. AmericaForce.co 4. Enchanting experience design shout …
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 · 
August 13, 2018
Design For Democracy - Fighting voter apathy with #art that inspires e 46.9% of eligible voters who did not vote in 2016 to register and #VowToVote in 2018.
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July 30, 2018
Today you hear alot about big data, but is anyone really using it to create business actionable intellegence?  In today's fast paced social market marketers should look at customer behavior from different perspectives and …
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 · 
April 14, 2017
By Joanna Peña-Bickley & Alex Sinclair The cognitive era has given way to a new generation of creators.  The Story Makers, they are the artist, creative technologists and experiences designers that are revisiting what …
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April 19, 2016
When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson.
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March 4, 2016
The Automotive & Aerospace industries are one of the most exciting spaces that you could be working in when it comes to Experience Design. The forces of change are strong and our incentives to …
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January 18, 2016
Design is in the eye of a technological, social and cultural storm, revolutionizing how we interact with the world around us. Its impact on business is the difference between disrupting, or being disrupted, as …
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 · 
December 6, 2015
Experience Design in Malmo, Sweden.  As I stepped off the train from Copenhagen at Malmo’s Central Station I was transported in to an artists utopia.  From the modernest architecture, to the smart streets that …
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 · 
August 23, 2015

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Joanna is a regarded as headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

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