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August 1, 2010No Comments

on: winning again!

This is a long overdue post / shout out to my team in New York @Wunderman.  While we were creating new and exciting ideas we received some much deserved industry recognition.

Nationwide Insurance  - NASCAR Campaign wins 4 Telly Awards!

Nokia's Ovi Store Launch Campaign Share The Love wins 2 IAC Awards!


"...awards are like herpes, you can try to get rid of them, but they just keep coming.  Sue Sylvester has hourly flair-ups of burning, itchy, highly contagious talent" - Sue Sylvester Glee

on: winning again! via @jpenabickley

August 1, 2010No Comments

on: winning again!

This is a long overdue post / shout out to my team in New York @Wunderman.  While we were creating new and exciting ideas we received some much deserved industry recognition.

Nationwide Insurance  - NASCAR Campaign wins 4 Telly Awards!

Nokia's Ovi Store Launch Campaign Share The Love wins 2 IAC Awards!


"...awards are like herpes, you can try to get rid of them, but they just keep coming.  Sue Sylvester has hourly flair-ups of burning, itchy, highly contagious talent" - Sue Sylvester Glee

on: winning again! via @jpenabickley

July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

July 17, 2009No Comments

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.
http://vimeo.com/moogaloop.swf?clip_id=5007605&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Do - The On Your Side Review

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: A Telly for Game Show via @jpenabickley

February 28, 2009No Comments

ON: My NASCAR Adventure

It has been a fast and furious ride since last October.  My posts have been infrequent as I was on a journey inside the world of NASCAR.  The journey began by diving deep into the NASCAR Nation creatively. Why were people passionate?  What were they passionate about?   What about this sport attracts brand dollars?   More importantly, why was this audience ready made for our client.

My first step was to take a deep dive in to the NASCARs history.  As I researched the likes of Bill France, Lee Petty, Buddy Baker, Cale Yarborough, Ned Jarrett, David Pearson and Bobby Allison I realized that this is one of America's first consumer generated sports.

With its roots in the US as an outlaw sport.  Drivers ran bootleg whiskey made in and around Appalachia in street vehicles that were lightened and reinforced to outrun the law.  After the repeal of prohibition, drivers raced to break land speed records.  From the beaches of Daytona to foot hills of Pennsylvania this group of men generated racing entertainment for anyone who was interested in watching.  It is this group of people who have created a sport that allows anyone with the need for speed to play.

For me it began by traveling back to my own roots in Texas. It was there in my rented Shelby Mustang, with a Hot Pass on my hip, that I discovered that there is a need for speed in all of us.  

IMG_9611

"Throttle Up" read the sign at the entrance to Texas Motor Speedway and that was exactly what my heart did as I watched the Earnhardt crew work the start the race from pit row.   It was then that I understood exactly why people love NASCAR racing and how the brands that facilitate the sport factor into the picture. 

I was hooked and ready to tell consumers why generations of legendary NASCAR drivers continue to choose Nationwide Insurance as their partner.  The vision was to take people off the race track and into a place they couldn't get with another Insurance company.

Enter the Earnhardt's true Nationwide story.  Three generations of the Earnhardt family have trusted their insurance with three generations of Steve Cook's, a Nationwide Insurance agent's family.  After listening to consumers we could not imagine any other way of using NASCAR's favorite son to demonstrate how Nationwide Insurance is On Your Side.

Capturing JRs history, authenticity, as well the raw excitement of touring his working race shop is the added bonus for the true blue NASCAR fan.

From radio, to television to the behind the scenes content the Wunderman N@TCH team worked to launch the 2009 Nationwide NASCAR campaign.  Follow the entire campaign at nationwide.com/dalejr.

Updated: Generations (Dale Jr. & His Nationwide Agent Steve Cook)

ON: My NASCAR Adventure via @jpenabickley

January 20, 2009No Comments

ON: My NASCAR Journey – In Progress

If you have wondered why I have been infrequently posting ON:Anything, its because I have been busy working with my team and Wunderman client, Nationwide Insurance, to create the 2009 Nationwide / NASCAR campaign.

Here is the latest coverage on MediaPost: Nationwide Rides With Earnhardt, Jr. In New Effort

It has been a journey that has been well documented. Full of
team photos, insights and a few fun stories that I look to share after
the launch of the campaign.

ON: My NASCAR Journey – In Progress via @jpenabickley

December 6, 2008No Comments

ON: Game Show Commercial – 60


Let's Do - The On Your Side Review!
Latest addition to my reel. 60 Sec Version
ON: Game Show Commercial – 60 via @jpenabickley

December 6, 2008No Comments

ON: Game Show Commercial – 30

Let's Do - The On Your Side Review!
Latest addition to my reel. 30 Sec Version. 
Interrupting content near and dear to you.

ON: Game Show Commercial – 30 via @jpenabickley

December 6, 2008No Comments

ON: Game Show Commercial – 30

Let's Do - The On Your Side Review!
Latest addition to my reel. 30 Sec Version. 
Interrupting content near and dear to you.

ON: Game Show Commercial – 30 via @jpenabickley

November 9, 2008No Comments

ON: Being NASCAR

For those of you who follow me via twitter - you have probably noted that my team and I are working on a NASCAR project with a Serise sponsor Nationwide Insurance.  Over the next few months I will be reporting the nuances of developing our 2009 campaign that will be launched at the Daytona 500.  So far there has been incredible insights developed while immersing ourselves in the the habits and trends happening in the NASCAR tribe.  This tribe is 75 million strong.

The NASCAR Nationwide Serise is promoted as NASCAR's "minor league" circuit (it is often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organization's "big league" circuit, the Sprint Cup.
Nationwide Series races are frequently held in the same venue as, and a
day prior to, the Sprint Cup race scheduled for that weekend,
encouraging fans to attend both events.

The series was previously called the NASCAR Busch Series. In December 2006, NASCAR officials confirmed that Anheuser-Busch, parent company for Busch Beer, would not renew its sponsorship of NASCAR's No. 2 series after the end of the 2007 Season. On October 3, 2007, it was announced Nationwide Insurance would become the title sponsor beginning with the 2008 season.

While developing our campaign we have studied success stories.  One of those success stories is the Sprint and their sponsorship of the Sunday race.  Their campaign Speed is Beautiful has stretched the results of their sponsorship.  Here is the creative that continues to drive results for the Sprint brand.

http://www.sprintenterprise.com/speed/miniplayer/MiniPlayer4.swf
Picture_3_4

ON: Being NASCAR via @jpenabickley

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