September 26, 2008No Comments

ON: The Election in Context of Geography

Like many of you I have been watching the markets, economic news and our political process unfold with baited breathe. I am always interested in the consumer -voter insights that drive
choice.

There is no better place than
http://election.twittervision.com  and  http://election.twitter.com/

Picture_2

Check it out - http://election.twittervision.com  and  http://election.twitter.com/.  It is a heck of a lot more informative than the three so called professional organizations covering the elections . (CBS, CNN and ABC. You cannot call NBC/MSNBC news any more due to the fact they do not even appear to attempt to be unbiased.) The twitter experience allows you to see the opinions, feelings and issues that are daunting voters. 

ON: The Election in Context of Geography via @jpenabickley

September 3, 20071 Comment

ON: Viacom vs. YouTube on Labor Day

Youtubenew
This case seems to be the one that is going to set the precedent for all video
online for years to come. Your spoofs,
your original material and all the videos you created that use copyrighted material
will face outcome of Viacom’s suit.

There is no
question that YouTube and Google are continuing to take the fruit of our, the creators, labor without permission and destroying our enormous value in the process. The content
that rightfully belongs to the writers, directors and talent who
create it and companies like Viacom, NBC or smaller content distribution channels
that have invested and made a solid business model that rewards the best creative with a living is merely trying to defend our rights.

The other side of the story is that YouTube, has moved the video market forward
faster than any other player, and that high risk game is ultimately good for
users. But good for users will not
determine the law. Just as “good for
users” did not help the cause of Napster. It seems to be the same showdown that happened when the music industry
came down on Napster.

For those of you that have been living under a rock here is the skinny:

 

YouTube is facing a $1 billion+ lawsuit from Viacom. It was known that
YouTube would eventually face at least one major lawsuit, and Viacom - which
had already pulled 100,000 clips from the site, was perhaps the most likely to
take a distaste to the company.

Viacom is accusing YouTube of “massive intentional copyright infringement”,
saying that 160,000 unauthorized Viacom clips have been uploaded onto YouTube,
totaling more than 1.5 billion views. In truth, the “more than $1 billion”
figure sounds a little low: typically these companies seek the maximum sum of
$150,000 per infringement.

 

Viacom_logo_120_no_border_2
So if you follow the letter of the law, Viacom is right. However, Viacom, Time Warner, CBS and NBC
were all incredibly slow to innovate and if not for YouTube we would still be
watching video in Reel player or a Windows Media player. A hardy thank you goes out to YouTube for
helping realize the potential of flash and video.

On this Labor Day, a day that celebrates the American worker, we the American creators should
remember the importance of original content and original thought. We should use YouTube
for its intended use which was to facilitate a global
video conversation. YouTube can be a
place where creators go to distribute their material but remember that your are not benefiting from it.  Google the mega
corporation has yet to figure out how to pay creators for their original thought.

I look forward to the day when companies like blip.tv and current.tv which are companies who reward creators by giving them a way to make money, get the market share they so rightfully deserve.

ON: Viacom vs. YouTube on Labor Day via @jpenabickley

September 3, 20071 Comment

ON: Viacom vs. YouTube on Labor Day

Youtubenew
This case seems to be the one that is going to set the precedent for all video
online for years to come. Your spoofs,
your original material and all the videos you created that use copyrighted material
will face outcome of Viacom’s suit.

There is no
question that YouTube and Google are continuing to take the fruit of our, the creators, labor without permission and destroying our enormous value in the process. The content
that rightfully belongs to the writers, directors and talent who
create it and companies like Viacom, NBC or smaller content distribution channels
that have invested and made a solid business model that rewards the best creative with a living is merely trying to defend our rights.

The other side of the story is that YouTube, has moved the video market forward
faster than any other player, and that high risk game is ultimately good for
users. But good for users will not
determine the law. Just as “good for
users” did not help the cause of Napster. It seems to be the same showdown that happened when the music industry
came down on Napster.

For those of you that have been living under a rock here is the skinny:

 

YouTube is facing a $1 billion+ lawsuit from Viacom. It was known that
YouTube would eventually face at least one major lawsuit, and Viacom - which
had already pulled 100,000 clips from the site, was perhaps the most likely to
take a distaste to the company.

Viacom is accusing YouTube of “massive intentional copyright infringement”,
saying that 160,000 unauthorized Viacom clips have been uploaded onto YouTube,
totaling more than 1.5 billion views. In truth, the “more than $1 billion”
figure sounds a little low: typically these companies seek the maximum sum of
$150,000 per infringement.

 

Viacom_logo_120_no_border_2
So if you follow the letter of the law, Viacom is right. However, Viacom, Time Warner, CBS and NBC
were all incredibly slow to innovate and if not for YouTube we would still be
watching video in Reel player or a Windows Media player. A hardy thank you goes out to YouTube for
helping realize the potential of flash and video.

On this Labor Day, a day that celebrates the American worker, we the American creators should
remember the importance of original content and original thought. We should use YouTube
for its intended use which was to facilitate a global
video conversation. YouTube can be a
place where creators go to distribute their material but remember that your are not benefiting from it.  Google the mega
corporation has yet to figure out how to pay creators for their original thought.

I look forward to the day when companies like blip.tv and current.tv which are companies who reward creators by giving them a way to make money, get the market share they so rightfully deserve.

ON: Viacom vs. YouTube on Labor Day via @jpenabickley

November 20, 2006No Comments

ON: Online Video & The 30 Sec. Spot

Cbs_news_video

By now we all understand that the web is not TV, but that doesn't
stop us from wanting to watch TV on the web. Given the success of CBS's
new innertube video service, it's interesting to see how differently
they treat CBS News when it comes to online viewing.

In order to view each individual news clip, ranging in length from 1
to 4 minutes, one must sit through a non-bypassable standard TV-length
30-second video ad. When watching the same clip twice, the ad plays
again. In order to watch the first four clips on the site today, a for
a total length of 8 minutes, one would have to sit through 2 minutes of
commercials, or 25% of the total viewing time.

The video viewer is already sponsored by Merck, and contains a
banner ad which promotes the same product shown in the pre-roll video
ad. I wonder if all this is really necessary, or if it's just a way to
sell more advertising at the expense of the viewing experience.

ON: Online Video & The 30 Sec. Spot via @jpenabickley
Speaking Engagments

Talks_Image_jpb

 Joanna routinely to speaks and keynotes at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 

View Talks
Book A Date with Joanna
+ ReadyToWear The Future Blog
+ DesignedByUs.org

 

Talk: Making Magic with Ai

Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.

View All Presentations 
+ Videos 
+ Articles
+ Post Digital

#5Things
5Things

Begin the week with a health dose of inspiration, exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores spaceship earth on:
svg-image
svg-image
svg-image
svg-image
svg-image
svg-image