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Beautiful new site from Volvo to support an unusual campaign for the
Internet age. 
The opening animation does a great job at poking fun at the BS marketing lingo and throws it out the window and talks to the consumer through an honest voice.

Love the C30 or hate it? - You decide.   Read more from AdAge.

View the site at: volvocars.com/freewill

ON: Volvo’s Sexy Smart Site via @jpenabickley