July 9, 2008No Comments

ON: Stride’s Hook Up with Traveling Matt

Where is Matt today?  Stride and Matt are at it again. Look for the Stride credit at the end.  Imagine a client giving up so much creative control that all they want is a small logo.  Matt is not wearing Stride gear or chewing Stride. 

Can anyone tell me if the 4.8 million views are translating to more gum sold in their target demo?  I guess a few plane tickets and the cost of a web site seem a small price to pay for a little awareness.


Get the Advertising Age version of the story >>

ON: Stride’s Hook Up with Traveling Matt via @jpenabickley

July 9, 2008No Comments

ON: Stride’s Hook Up with Traveling Matt

Where is Matt today?  Stride and Matt are at it again. Look for the Stride credit at the end.  Imagine a client giving up so much creative control that all they want is a small logo.  Matt is not wearing Stride gear or chewing Stride. 

Can anyone tell me if the 4.8 million views are translating to more gum sold in their target demo?  I guess a few plane tickets and the cost of a web site seem a small price to pay for a little awareness.


Get the Advertising Age version of the story >>

ON: Stride’s Hook Up with Traveling Matt via @jpenabickley

July 9, 2008No Comments

ON: Stride’s Hook Up with Traveling Matt

Where is Matt today?  Stride and Matt are at it again. Look for the Stride credit at the end.  Imagine a client giving up so much creative control that all they want is a small logo.  Matt is not wearing Stride gear or chewing Stride. 

Can anyone tell me if the 4.8 million views are translating to more gum sold in their target demo?  I guess a few plane tickets and the cost of a web site seem a small price to pay for a little awareness.


Get the Advertising Age version of the story >>

ON: Stride’s Hook Up with Traveling Matt via @jpenabickley
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