ON: Stride’s Hook Up with Traveling Matt

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Conversations · Viral

ON: Stride’s Hook Up with Traveling Matt

By Joanna Peña-Bickley

July 9, 2008

1 min read

Where is Matt today? Stride and Matt are at it again. Look for the Stride credit at the end. Imagine a client giving up so much creative control that all they want is a small logo. Matt is not wearing Stride gear or chewing Stride.

Can anyone tell me if the 4.8 million views are translating to more gum sold in their target demo? I guess a few plane tickets and the cost of a web site seem a small price to pay for a little awareness.

Get the Advertising Age version of the story >>