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November 27, 2007No Comments

ON: Facebook & ABC

Facebook and ABC News have formally established a partnership that
allows Facebook members to electronically follow reporters from the
news network, view reports and video as well as participate in polls
and debates, all within the new “U.S. Politics” category.  ABC and
Facebook made the announcement by way of the New York Times this
afternoon, and hope to “extend the dialogue both before and after the
[Democratic and Republican debates January 5th], according to Facebook. 

This type of reporting isn’t new to the Internet.  Pajamas Media
is a prominent example of the type of high profile political
blogging has been going on for years on the Internet. Their brand of
journalism allows statistically significant polls as well as public
interaction with the journalists and bloggers involved. This is the
type of spirit attempting to be captured here by ABC, allowing users to
interact with reporters for the ABC News organization.

Given the fact that now more political polls for the ABC network
will be run through Facebook’s site, we can certainly expect the social
networkization of this election.  It was interesting that no
money exchanged hands between Facebook and ABC, making Facebook the
clear winner. The user-base can be monetized six ways to Sunday under
their new ad initiatives. On the other hand, ABC could have easily
accomplished their goals to allow interaction between reporters and
viewers by implementing social tools and widgets on their web sites,
and perhaps migrating towards a more blog-style content management

[via NY Times]

ON: Facebook & ABC via @jpenabickley

April 8, 20073 Comments

ON: Calvin Klein & in2U


Today, I was making a list of this years worst brand launches.  I stumbled upon Calvin Klein's IN2U.  What occurred to me is that if CK had done their homework on this audience, it would have realized that their teenage angst would backfire on the brand before it hit the shelves.  I start with the ad of 2 models as opposed to real people.  Their target wants their place in the sun... their 15 MB of fame.

Aside from the obvious mis-steps such as the use of IM vernacular the new site for Calvin Klein's CKin2U perfume as pointed out by
Adland, does
anyone else look at this visual of a guy pressing up against a girl and think "Gee those two are representative of our "technosexual" generation".  I think not!


The site is not very deep, nor is it rich... So why use flash if not for a level of rich media?  Where is the content?  Hopefully when they launch this site it will give us some meat so that I would want to use the "send to a friend" feature.

Related Posts & Articles:

ON: Calvin Klein & in2U via @jpenabickley

December 4, 2006No Comments

ON: NYT Digital Reader to Sport New Ad Type

As the newspaper industry scrambles to update itself in the digital
age, the New York Times's new electronic "Reader" will feature dynamic
ads that allow users to click through to landing pages that contain
more info - even when the user isn't online, reports MediaPost (via MarketingVox).

In the Times Reader beta (launched
in Sept.), the newspaper's print ads are swapped out and replaced with
larger online versions. Each Times page in the Reader has only one ad,
located above the fold. The new format has already attracted
advertisers, including AT&T, Columbia University and Tourneau.

The Reader is a downloadable application compatible with Microsoft
Vista and Windows XP that makes the entire newspaper available for
browsing in a format similar to the print edition. Once the Reader
software is installed, the computer automatically downloads the latest
edition of the paper, which can then be browsed even when the computer
isn't online.

Stories appear in columns and blocks sized to fit on a computer
screen for readability. Users can resize the text, choose different
fonts, highlight key parts and make notes on the content at the bottom
of each page.

ON: NYT Digital Reader to Sport New Ad Type via @jpenabickley

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