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November 1, 2006No Comments

ON: MTV Finds Its Groove

MTV has finally returned to its roots with MTV.com's recent redesign.  MTV has put the M back in to TV or the internet version of their music media station.  Now all they need to add is virtual MTV VJ's and an area where kids can make their own music & videos and catagorize their own music which will drive repeat visits and longer stays.

Experience +++++ (5 out of 5)

ON: MTV Finds Its Groove via @jpenabickley

September 19, 2006No Comments

ON: Learning from Web 1.0 and Evolving video

(I start this post by disclosing that I do realize that I am dating myself and may sound like an old crotchety Internet executive)

As an internet executive that as been around long enough to see ups and downs of internet business including “dot bomb” and the stock market plunge of agencies and stuck with it to see resurgence of Web 2.0, I ask my Web 2.0 marketing and business posse this…Have we not learned anything from Web 1.0?

If we are truly a learning environment filled with Wikis, social networking and smarter spending habits, why are we not leveraging the consumer buying power to its fullest?

In Web 1.0, companies failed because they were not fiscally responsible and they continuously gave away products, services and their audiences for free, even though consumers were willing to pay.  It just did not work.

In Web 1.0, we found that there could not be free services, no free drives and more importantly no free entertainment.  What makes interactive “professionals” believe of the Web 2.0 revolutions think that free video can exist without advertising? 

Has someone found a business model that allows companies to barter our products and services and then barter with the Internet service providers and electric company to keep our services running?

I want to begin seeing video sites that leverage distribution models that actually generate dollars for advertisers and creatives creating the content as well as the publishers selling the space where the content and consumers are living.

Picture_1_6  Picture_3_2

I think we can all glean learning’s from the mobile marketing space. The mobile marketing industry is making money!  They charge nominal fees to consumers to access branded ring tones, videos and music, therefore making a viable business. 

If you are going to offer free content, consumers are willing to sit though 10 seconds of ads to get what they want. Just as they have in the early days of radio, television and the current iterations of music sites, consumers will wait and get great entertainment at the nominial cost of their time. Consumers have shown us time and time again that if the content is good, relevant or worthy of distribution they will pay for it in an “on demand” model.  Can you imagine getting on demand video service without out a subscription to a local cable company? (I think that is referred to as cable piracy)

While it is not the only way, it is a sure fire way to keep the lights on and employees fed.  What I predict is a quick evolution from Web 2.0 to Web 2.0. 1.21, which will help agencies define the Pre-roll space, it will feed the starving creative mavens producing video content for the web and more importantly separate the girls from the woman in this market place.

What are your thoughts???  Comments welcome!

ON: Learning from Web 1.0 and Evolving video via @jpenabickley

September 6, 2006No Comments

ON: YouTube Success Rockets Band to Fame

You may not have heard of OK Go, but the
Chicago rock power-pop outfit just made history. The band's
ultra-low-budget clip for "A Million Ways" recently became the
most-downloaded music video of all time with more than 9 million

OK Go's treadmill video for 'Here It Goes Again' -- an appropriately named song, as the DYI video was another viral hit.

Filmed in lead singer Damien Kulash's backyard, the three-and-a-half
minute ditty features the band performing an elaborate choreographed
dance over one continuous take, with bassist Tim Norwind lip-synching
Kulash's vocals.

The video proved so popular that fans across the globe began to submit
unsolicited copies of their versions of the dance video to the band.
The outpouring of video tributes prompted OK Go to conduct a contest
with YouTube to select their favorite fan film and invite the lucky
winner to perform the dance with them onstage at an upcoming concert.

So how does one top the most downloaded video of all time?
With the if-it-ain't-broke-don't-fix-it approach, of course. The band
went the DIY route again with another dance video -- this time with a
set of eight treadmills, for the song "Here It Goes Again." That
video's popularity -- a million downloads in its first month -- earned
the band a performance slot at MTV Video Music Awards Aug. 31.

last week it also played Letterman and supplied the theme song for
ABC's "Saturday Night Football" debut.

ON: YouTube Success Rockets Band to Fame via @jpenabickley

September 6, 2006No Comments

ON:MySpace Moves Into E-commerce

Music Store Called a Logical Next Step for Social-Networking Site. The decision by MySpace to add a music store --
and test its e-commerce legs -- has analysts and industry watchers
asking one question: What took so long?

The new feature lets the site's independent and signed musicians sell
their work directly from their MySpace profile pages, and it is being
supported by a relationship with Snocap, a copyright-services company
co-founded by Napster creator Shawn Fanning.

Launching pad for local
MySpace now hosts more than 106
million profiles, including roughly 3 million musical acts that post
tracks online. By allowing users to self-publish, MySpace has become a
launching pad for small local acts, as well as a place where national
movies and artists can be promoted.

As long as songs for sale do not violate a copyright, artists
and labels can set their own price and let MySpace members buy songs
the way they would on iTunes. The service is in trial and will be
available broadly by the end of the year.

Gartner analyst Mike McGuire said the move is a natural next step for MySpace. "It's kind of a no-brainer," he remarked.

A first step
It is a first step into e-commerce for MySpace,
which until now has relied on ads and sponsor partnerships to generate
revenue. Also, Fox Interactive parent News Corp. recently struck a $900
million deal with Google to provide search on sites like MySpace. That
deal is likely to generate far more revenue that any e-commerce deal in
the near term.

"By introducing a powerful commercial tool set into the
industry, we expect to see artists translate their community reach into
sales," said Chris DeWolfe, CEO and co-founder of MySpace.

The songs, which initially will be bought through credit card or PayPal
accounts, will be delivered in an MP3 format. That is compatible with
most digital-music players, including the popular Apple iPod. The new
online music store is likely to appeal to many unsigned artists, but
its appeal to labels is questionable because the music store will not
attach files that restrict how the downloaded songs can be used.

Napster connection
Snocap, a 4-year-old San Francisco company
that manages a registry of copyrighted music, will operate the software
behind the online music service. Snocap was co-founded by Mr. Fanning,
known best for launching the Napster file-sharing program in 1999,
sparking years of controversy over the fair use of copyrighted music.

Last week, Universal Music Group and SpiralFrog announced they
will make UMG's catalog available for free so long as consumers are
willing to sit through a host of ads.

ON:MySpace Moves Into E-commerce via @jpenabickley



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