@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Bold.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-BoldItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Regular.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Italic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLight.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-MediumItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ExtraLightItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Thin.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-TextItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-TextItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-TextItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-TextItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBold.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Text';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Text.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Text.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Text.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Medium.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-Light.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-ThinItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-SemiBoldItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexSans-LightItalic.otf') format('undefined');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Bold.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-BoldItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ExtraLight.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ExtraLightItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-MediumItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Light.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Medium.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Text';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Text.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-ThinItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Regular.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-SemiBoldItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-TextItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-TextItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-LightItalic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Italic.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-SemiBold.woff') format('woff');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2021/09/IBMPlexMono-Thin.woff') format('woff');}

June 18, 2012No Comments

#CannesLions Contenders

As the Cannes Lions festivites have gotten underway and the predictions have been noted and posted, the shortlist for 2012 is about to reveal a few winners.  For me, I ask a few simple questions - did the work change the industry? Was there a value exchange that linked business objectives with consumer interests in a way that was ownable to the brand. Did the idea provoke a connection to brand?

As I peruse the submissions here are a few that caught my eye.

AMERICAN EXPRESS
In the Promo category
Year 2 of the Small Business Saturday does it for me.  American Express and Crispin have submitted chapter two of an idea that is riding a cultural trend in the states.

 

HELLMANN'S
What's for dinner tonight?  A common question that is aswered by this app from Hellmann’s which prints recipes on a personlized grocery receipts based on the food that you have purchased.  While some might find this a bit big brother - i think that the use of data creates a value exchnage that will generate more uses of the product.

SPRITE
While Sprite and Ogilvy did not change the industry with this one they did dramatize refreshing for these beach goers in a simple fun format.

 

C & A FASHION LIKE
This one struck me as pure genius as it played off a simple and true insight. The majoroity of woman question their fashion judement while shopping.  Knowing that, why not offer to let a network of people help you decide.  C & A's Like Fashion app brought the social network to the physical store. This was a great use of technology in the physical world.

 

Update: The Direct Grand Prix for American Express's Small Business Saturday campaign, which already won a Grand Prix in Promo & Activation.

AMEX_WIns

#CannesLions Contenders via @jpenabickley

January 15, 20072 Comments

ON: American Express, Ellen & MySpace

Picture_1_22
A smart entrance in to the social networking world for American Express.  You take ellen and her love for animals and plug in a few widgets and flash design and what you get is a great space for Ellen fans to play and easily pass along the brand message.

Visit the site at: myspace.com/ellensanimals

ON: American Express, Ellen & MySpace via @jpenabickley

SPEAKING ENGAGEMENTS

Talks_Image_jpb

Joanna is a known as a headline speaker and keynote at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
View Talks   |   + Book Joanna To Speak

+ Tune In To DesignedBy.show Podcast
+ ReadyToWear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

FEATURED TALK: Making Magic with Ai

Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

 + Presentations  |   + Videos    |    + Articles

VODCAST: #5THINGS LIVE

5Things

Begin the week with a healthy dose of inspiration and exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

Connect with Joanna as she explores SPACESHIP EARTH

JoannaPenaBickley_Logo_White
Substance_logo-Large
LOGO-CXD
DBU_Logo
twitter-1
instagram-1
facebook-1
youtube-1
Linktree44