September 26, 2008No Comments

ON: The Election in Context of Geography

Like many of you I have been watching the markets, economic news and our political process unfold with baited breathe. I am always interested in the consumer -voter insights that drive
choice.

There is no better place than
http://election.twittervision.com  and  http://election.twitter.com/

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Check it out - http://election.twittervision.com  and  http://election.twitter.com/.  It is a heck of a lot more informative than the three so called professional organizations covering the elections . (CBS, CNN and ABC. You cannot call NBC/MSNBC news any more due to the fact they do not even appear to attempt to be unbiased.) The twitter experience allows you to see the opinions, feelings and issues that are daunting voters. 

ON: The Election in Context of Geography via @jpenabickley

January 14, 20082 Comments

ON: Kimberly-Clark’ s Room-A-Day Giveaway

Where you watching the view this morning? 

TracyLocke, Kimberly-Clark and ABC's The View launched the Room-A-Day Giveaway promotion today.

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Visit www.roomadaygiveaway.com or use the widget below to enter for a chance to win 1 of 16 $25,000.00 prizes.

ON: Kimberly-Clark’ s Room-A-Day Giveaway via @jpenabickley

January 6, 20088 Comments

ON: The Kimberly-Clark Room-A-Day Giveaway Widget

Over the last several months many of you that have followed me via Twitter and Facebook know that my life at TracyLocke has been focused on the creation and development of the Room-A-Day Giveaway promotion for the last 4 months.  From the Website to the Media to the much anticipated Dancing Packages widget, the team at TracyLocke has been having a blast delivering an integrated program that begins on January 15, 2008 kick-off on ABC's The View.

Today we will begin launching the Room-A-Day Widget which is a micro-application that brings back the fan favorite Kimberly-Clark Dancing Packages in a new and exciting way.  Through the use of a "distributed media" approach our Dancing Packages can appear on any HTML page that our core audience wants to post it to.  Designed to create buzz and generate sweepstakes entries, the Dancing Package widget facilitates portable content targeted to hard-to-reach Millennials and other social networkers.

For those of you not apprised of the "distributed media" or "widget" approach here are a few published facts. Chief Marketer in November named the rise of widgets as on of the top ten marketing ideas for 2008. 

The article went on to say:

“Mini-software applications, ‘widgets,’ provide unprecedented access to hard-to-reach targets, as Facebook and MySpace can attest. According to ComScore, 220+ million folks used widgets last May. iLike, which allows Facebook users to share iTunes playlists, grew to over 10 million users in 10 months. Slide, which creates slideshows and embeds them in social network homepages, claims to be the largest personal media network in the world, reaching 120 million viewers monthly. That's but the beginning of the widget avalanche.”

I am incredibly proud of the widget's daily sweepstakes entry functionality.  Having covered the branded widget space for over a year now - this is first time I have seen a branded widget that has functionality allowing viewers to directly enter a sweepstakes and maintain daily entries inside of a widget.  The sweepstakes functionality will be launched on Saturday, Jan. 12, 2008. 

There were many partners, trusted clients and coffee shops I must thank for helping TracyLocke and Kimberly-Clark push the envelope and take a risk on an idea that we hope starts a conversation with our core Gen-X Mom audience!  Today, I am happy to share The Kimberly-Clark Dancing Packages widget with you, my key influencers within the blogging community, whom I hope will enjoy playing with the dances and choosing the venue where they dance.  I encourage you to leave me comments and pass it on!

Please Join me later today for a live broadcast where we will be able to demo the functionality and talk about all the best practices that we helped developed in the creation of this widget!

Visit http://www.roomadaygiveaway.com/dance/

ON: The Kimberly-Clark Room-A-Day Giveaway Widget via @jpenabickley

December 17, 2006No Comments

ON: Contest Invites Women to Submit 30-second Spots for New Cream Oil Body Wash

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Unilever's Dove is joining the growing ranks of brands enlisting
consumers to do the work their ad agencies once did. It's asking "real
women" to create TV ads to run during the Academy Awards on ABC Feb.
25.

In an e-mail today to members of its online relationship-marketing
program, Dove began seeking entries for a 30-second ad to promote a new
product, Dove Cream Oil Body Wash.

The e-mail directs people to DoveCreamOil.com, a site hosted on Time
Warner's AOL, which provides online tools, artwork, photos and music
for creating ads, and also allows consumers to upload their own files.
"You don't need any special skills or experience," the e-mail says. 
Actress Sara Ramirez is also touting the program on tonight's "Access Hollywood."

Three finalists will win trips to a private Academy Awards viewing
party in Los Angeles, and the winning spot will run during the Academy
Awards broadcast. The contest is open only to women and, of course,
only to amateurs.

WPP Group's Ogilvy & Mather, Chicago, handles creative for the
brand, and MindShare, New York, handles media. Independent Edelman
Worldwide, New York, handles public relations.

ON: Contest Invites Women to Submit 30-second Spots for New Cream Oil Body Wash via @jpenabickley
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