ON: Viral Advertising Network - Revver - Joanna Peña-Bickley

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Digital Video

ON: Viral Advertising Network – Revver

By Joanna Peña-Bickley

September 15, 2006

1 min read

Youtube move over! This week a slew of Video Beta sites have launched. Enter Revver, they differentiate themselves in a few ways. Rever claims,

“Revver is the first online service that truly leverages the viral power of the Internet to create a marketplace for online videos. Revver matches individual videos with advertising, encourages video sharing and then uses its proprietary technology to track videos as they are viewed across the Internet. By rewarding users with a percentage of the advertising revenue generated, Revver creates a virtual marketplace for online video. Revver's contextual advertising capabilities also connect advertisers to specific demographics with a unique collaborative learning algorithm, which maximizes ad performance.”

Revver made their mark as the host for the Diet Coke/Mentos videos, the lonelygirl15 has recently made the switch. Revvers are marketing themselves as the first “Viral Advertising Network” (VAN).

click here to read the press release >>