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ON: Coke’s Smart Move into CGM

gravatar
By Joanna Peña-Bickley
 · 
November 1, 2006
 · 
1 min read

This time Coke is going to harness the power of its media generating consumer audience with the new THE COKE SHOW.  The clip below is a viral video on google that encourages users to visit the Coke site and participate in a user generated content contest.

Picture_4_4

Tagged: Coke · Consumer Generated Media · diet coke · experiment fountain soda science geyser · experiments fountains geysers · mentos
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