ON: Coke’s Smart Move into CGM

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ON: Coke’s Smart Move into CGM

By Joanna Peña-Bickley

November 1, 2006

1 min read

This time Coke is going to harness the power of its media generating consumer audience with the new THE COKE SHOW. The clip below is a viral video on google that encourages users to visit the Coke site and participate in a user generated content contest.