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November 1, 2006No Comments

ON: Coke’s Smart Move into CGM

This time Coke is going to harness the power of its media generating consumer audience with the new THE COKE SHOW.  The clip below is a viral video on google that encourages users to visit the Coke site and participate in a user generated content contest.

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ON: Coke’s Smart Move into CGM via @jpenabickley

November 1, 2006No Comments

ON:Extreme Diet Coke & Mentos Experiments II – The Domino Effect

And then there was 2.  This time Coke is running a consumer generated content contest.

 

   

 

 

     

 

      http://video.google.com/googleplayer.swf?docId=-274981837129821058&hl=en
   
The guys from EepyBird are back, with 251 bottles of Diet Coke and over 1,500 Mentos mints.  In Experiment #137, they did a mint-powered version of the Bellagio fountains.  This time, it's one giant Coke & Mentos chain reaction that has to be seen to be believed.

An
ON:Extreme Diet Coke & Mentos Experiments II – The Domino Effect via @jpenabickley

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