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Creativity · Social Media

ON: Ford’s Fiesta

gravatar
By Joanna Peña-Bickley
 · 
January 24, 2009
 · 
1 min read

Creatives Ford is calling our names! Join the Fiesta / Movement! Ford is looking for an elite crop of drivers to take the wheel: people
with a strong presence on the web, an ability to craft a compelling
story through video, and a hunger for adventure.  You can use your own YouTube account to get in the game! 

Picture 7

Ford is asking you to create a 2-5 minute video explaining why you
deserve the opportunity to become a driver and participate in the
Fiesta Movement.  All you have to do is upload your video to your YouTube account, add the tag
fiestamovement and submit the link through the Fiesta Movement site.

I love that drivers will receive monthly secret assignments from Ford Mission Control that will
take you to places you’ve never been, to meet people you’ve never met,
and to experiences you’ll never forget. The consumer generated media is created when the drivers bring their friends
and followers along for the ride. How cool is it when a brand facilitates an adventure?

If you are chosen to take the journey each car comes with free gas, free insurance, and full concierge service for the duration of the vehicle’s six month stay.  

Join this smart Ford conversation at http://fiestamovement.com/

ON: Ford’s Fiesta via @jpenabickley
Tagged: Conversations economy Ford Fiesta · Ford · Ford Fiesta Movement · Youtube
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