While Saab is not my choice for wheels their latest site which highlights the Turbocharged brand attitude.
Fun, Inventive and Sticky. All the things you need for a fun brand experience.
The more I dug into the site I kept missing how I might be able to take a piece of it with me. If I was a Saab loyalist I would want something to take with me. This site does not give us any easy way to continue the conversation. After I was done - I was done. There was no way for me to talk about this product with friends.
Saab needs to Turbo charge its agencies thinking and skills and add the basic social media functionality. This site could have easily been more than a beauty contest.