Puma and Droga5 are bringing back the joy of being active.  It celebrates a different type of athlete.

http://vimeo.com/moogaloop.swf?clip_id=13974415&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=ff0179&fullscreen=1&autoplay=0&loop=0

Check out : http://www.puma.com/social
 
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Puma also opened a Social club earlier this summer at South Street Seaport in New York during the World Cup.

on: puma’s after hours athlete via @jpenabickley