Everyone is doing it!  Samsung included.  Nope not just music - but facilitating their consumers need for recognition.  Samsung has positioned themselves as a brand that will give you, your next music break.


What I like about this Samsung promotion is that they are allowing the consumer to touch the campaign creative. Imagine a way to short-circuit the usual way in which soundtracks are chosen for ads which has traditionally involved agencies and record companies.  The other thing they are playing into is their ability to share the new sounds across multiple social networking platforms (facebook, myspace and others).

The promotion is however lacking a name worth repeating in consumer circles as well as a design or interface that we can get inspired with.  Visit the site at http://www.f400share.com

ON: Samsung’s Music Share via @jpenabickley