Interactive Marketing Archives - Page 10 of 11 - Joanna Peña-Bickley

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Latest in: Interactive Marketing

Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards! Click here to enter >>

By Joanna Peña-Bickley

November 21, 2006

Interactive Marketing

ON: Web Awards 2007

Calls for entries to the web awards! Click here to enter >>

By Joanna Peña-Bickley

November 21, 2006

Interactive Marketing

ON: Knowing When Others Enjoy Your Brand

What I love about the Google is that they truly know what their audience expects out of them.The white space offered by Google is refreshing and ingeniously simplistic. I love their continued willingness to …

By Joanna Peña-Bickley

November 1, 2006

Interactive Marketing

The Online Ad Game

There are so many aspects to the online advertising space that confuse marketers and agencies who act as the client advocate in the interactive space. After conducting a number of industry interviews with ad …

By Joanna Peña-Bickley

October 18, 2006

Interactive Marketing

ON:Make Your Moves

The Clinic All Clear - Make Your Moves Challenge targets a 15-25 audience. At makeyourmoves.com the user was offered an opportunity to pick a character representative of the gender they wished to flirt with. …

By Joanna Peña-Bickley

October 3, 2006

Interactive Marketing

ON: Digital Brand Building

This week I was asked by a number of advertising execs how I could build a brand through an online expereince. Over the last ten years the answer to that question has evolved... I …

By Joanna Peña-Bickley

September 27, 2006

Interactive Marketing

ON: Blog Networks Expand Rosters, Ad Offerings

Some major blog ad networks are expanding rapidly, and therefore confronting inevitable growing pains. Federated Media recently added a new automotive category and some 20 assorted blogs, including Guy Kawasaki's, boosting the blog network's …

By Joanna Peña-Bickley

September 25, 2006

Interactive Marketing

ON: Trendsetters & New Influencers

Tech futurist Paul Saffo writes: “The Web is moving from being a place where people access information to a place where people access other people in an information-rich environment”. We find examples of that …

By Joanna Peña-Bickley

September 13, 2006

Interactive Marketing · Uncategorized

ON: Trendsetters & New Influencers

By Joanna Peña-Bickley

September 13, 2006

Interactive Marketing

Behavioral Targeting ON: Comes to Microsoft’s adCenter

Microsoft has integrated behavioral targeting into paid search advertising via its adCenter platform. As of Tuesday, advertisers have the capability of showing their pay-per-click ads to users based on their web-surfing history, reports MediaPost. …

By Joanna Peña-Bickley

September 7, 2006

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