Consumer Experience Archives - Page 7 of 8 - Joanna Peña-Bickley

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Latest in: Consumer Experience

Consumer Experience

ON: Converse Russia

One of the longest load times I have waited for in a while on a broadband connection. Once the 2 minute wait was over I enjoyed the organic navigation, floating screen and the youthful …

By Joanna Peña-Bickley

January 23, 2007

Consumer Experience

ON: My Adidas

When you get it.. you get it. From their Paris Mega store to their understanding of the social media medium.. Adidas's... Yah baby! My Adidas.. walk the streets of NYC and roamed all over …

By Joanna Peña-Bickley

January 7, 2007

Consumer Experience

ON: My Adidas

When you get it.. you get it. From their Paris Mega store to their understanding of the social media medium.. Adidas's... Yah baby! My Adidas.. walk the streets of NYC and roamed all over …

By Joanna Peña-Bickley

January 7, 2007

Consumer Experience

ON: Our 2007 Mission

As the New Year rushes in fraught with opportunity for the interactive and digital marketing lets resolve to develop experiences that build our brands. Here are ten experience commandments to live by: From Consumers …

By Joanna Peña-Bickley

December 22, 2006

Consumer Experience

ON:Good Karma

http://www.improveyourkarma.com/swfs/myspace.swfwww.improveyourkarma.com

By Joanna Peña-Bickley

December 21, 2006

Consumer Experience

Are You Lost?

LOST is a student project. The aim of LOST is to show how 7 million people connect to one another, and break the record for the game with the most players ever. To play …

By Joanna Peña-Bickley

December 13, 2006

Consumer Experience

ON: NYT Digital Reader to Sport New Ad Type

As the newspaper industry scrambles to update itself in the digital age, the New York Times's new electronic "Reader" will feature dynamic ads that allow users to click through to landing pages that contain …

By Joanna Peña-Bickley

December 4, 2006

Consumer Experience

ON: Focus Group

from Observing The User Experience - A Practitioners Guide To User Research by Mike Kuniavsky Overview Focus groups are structured group interviews that quickly and inexpensively reveal a target audience's desires, experiences, and priorities. …

By Joanna Peña-Bickley

November 29, 2006

Consumer Experience

ON:Seven Marketing Predictions for 2007

1) An ongoing emphasis on “engagement.” Continuing to insert itself between traditional marketing activities and an increasing demand for return-on-investment assessments, engagement will occupy a good deal of marketers’ and advertisers’ attentions. As we …

By Joanna Peña-Bickley

November 26, 2006

Consumer Experience

ON: American Express & Travel

If you are an American Express cardmember and have not visited "Going Once" you are missing out.There are nine declining-price packages, offered one per weekday from 10/3 - 10/13. Each day, a declining-price travel …

By Joanna Peña-Bickley

October 3, 2006

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