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May 20, 2012No Comments

Insight – Do you have one or not?

In the agency world, its a word you hear a lot.  In a consumer centric world it's what you NEED to be relevant to a collaborative audience.  For me it's a word I hear misused a lot.  

The dictionary defines it as:  penetrating mental vision or discernment; faculty of seeinginto inner character or underlying truth.

In psychological terms it is: 
an understanding of relationships that sheds light on orhelps solve a problem.

For those of us who create innovations, conversations and stories for on behalf of brands for people it means:

single human truth that motivates behavior.

In a big data world creating impact starts with synthesizing down to a single insight that inspires an idea and provokes an action.

The next time you sell an idea remember you only need truth to create an audacious provocation that could change the world.

Insight – Do you have one or not? via @jpenabickley

March 27, 2008No Comments

ON YouTube’s Analytics Launch

Last night YouTube launched an analytics feature called INSIGHT for its video uploaders and advertisers. Users will be able to see the relative popularity of their videos versus other videos in a certain time period, as well as drill down on the geographic regions where their viewers are located.

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Hot stuff for those of us who are in the storytelling business. now we can get to know the people who are engaging with our content and tailor it for what they want.

ON YouTube’s Analytics Launch via @jpenabickley

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Joanna is a known as a headline speaker and keynote at conferences, corporations, non-profits, educational and professional organizations. Her subject matter expertise is customized to meet the needs of each audience. 
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FEATURED TALK: Making Magic with Ai

Artificial intelligence (Ai)  is the tool of the modern magician. Amidst the great global reset, and another industrial and social revolution, Ai aided design (a.k.a Generative Design) unites math + magic to make what is has been invariable hard — seem remarkably easy.

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Begin the week with a healthy dose of inspiration and exploration. #5Things is a springboard for creativity, invention and thinking big. Join the optimistic intersection of design, tech and modern life on spaceship earth. 

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