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October 9, 2007No Comments

ON: Dove & Why Real Works

I have been evangelizing for years that "keeping it real" is as important as "keeping it simple"  I have had the luxury of studying and practicing my creative craft  under such creative greats as Mark Beeching and Marc Garbarini who taught me to see things for what they are. 

In order to tell a great visual story we must artfully move passed the BS and get to the end of the song.  (let the fat lady sing)

This is exactly what the Dove brand has done with Onslaught.   They have exquisitely combined social responsibility with its brand. (again.)

I love that Kestin and the Gang at Ogilvy in Toronto stopped Dove from pretending to be outside of the beauty industry, and takes a stand it defines its own (branded) kind of beauty.  For a mother of three girls this is something so rich about this as we go through puberty together!

ON: Dove & Why Real Works via @jpenabickley

September 21, 2007No Comments

ON: Dove’s Real Play

Here's an artful and interesting way to extend the Dove Real Beauty idea: a real-life play in which real women show that "beauty has no age limit". The play will run in Toronto, Canada.

Picture_14

The
audition process involves video submissions using an online "Dear Body"
audition kit. They're looking for three women to round out the cast of
twelve, and the whole thing will be directed by playwright Judith
Thompson.  This feels so rich I think it could be a Janet Kestin special.

Check it out for yourself: http://www.doveplay.ca

ON: Dove’s Real Play via @jpenabickley

September 21, 2007No Comments

ON: Dove’s Real Play

Here's an artful and interesting way to extend the Dove Real Beauty idea: a real-life play in which real women show that "beauty has no age limit". The play will run in Toronto, Canada.

Picture_14

The
audition process involves video submissions using an online "Dear Body"
audition kit. They're looking for three women to round out the cast of
twelve, and the whole thing will be directed by playwright Judith
Thompson.  This feels so rich I think it could be a Janet Kestin special.

Check it out for yourself: http://www.doveplay.ca

ON: Dove’s Real Play via @jpenabickley

September 21, 2007No Comments

ON: Dove’s Real Play

Here's an artful and interesting way to extend the Dove Real Beauty idea: a real-life play in which real women show that "beauty has no age limit". The play will run in Toronto, Canada.

Picture_14

The
audition process involves video submissions using an online "Dear Body"
audition kit. They're looking for three women to round out the cast of
twelve, and the whole thing will be directed by playwright Judith
Thompson.  This feels so rich I think it could be a Janet Kestin special.

Check it out for yourself: http://www.doveplay.ca

ON: Dove’s Real Play via @jpenabickley

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