While cruising the one show winners for the best work in 2009, I ran across a number of real gems. Here are a two that broke through the clutter for me.
Basketballers Network - For Nike
R/GA hits a home run with a simple application on Facebook that lets you organize games via a Facebook app.
Sprint - Now Network
Goodby pleases with Sprint's Now network from the beautifully written and art directed spot to the LIVE site. The expression and dramatization of a simple idea is grand!
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Ai is the tool of the modern magician. At the nascent stages of the another industrial and social revolution, magic + math, multiplied by design makes what is invariable hard — seem remarkably easy.
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