While cruising the one show winners for the best work in 2009, I ran across a number of real gems.  Here are a two that broke through the clutter for me.

Basketballers Network - For Nike
R/GA hits a home run with a simple application on Facebook that lets you organize games via a Facebook app.



Sprint - Now Network
Goodby pleases with Sprint's Now network from the beautifully written and art directed spot to the LIVE site.  The expression and dramatization of a simple idea is grand!

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ON: A Few ONE Picks via @jpenabickley