ON: New AP-AOL Video Survey Finds More Than Half of Internet Users Are Watching Video Online

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Digital Video

ON: New AP-AOL Video Survey Finds More Than Half of Internet Users Are Watching Video Online

By Joanna Peña-Bickley

September 11, 2006

1 min read

One-Third of Online Video Users Watch More Online Than They Did One Year Ago
According to a new AP-AOL Video survey, more than half (54 percent) of
all U.S. Internet users have watched or downloaded a video clip or
full-length program from the Web. The survey, which examined online
video trends and usage habits among 1,347 online video users, further
revealed that 32 percent of online video users say they watch more
online video today than they did one year ago. Nearly
three-quarters (71 percent) of online video users would prefer to watch
an ad before a video in order to watch the video for free, while 23
percent say they'd rather pay for ad-free videos.