@font-face {font-family: 'SIFONN_PRO';src: url('https://joannapenabickley.com/wp-content/uploads/2021/01/SIFONN_PRO.woff') format('woff');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2022/04/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexMono-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexMono-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Bold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSans-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSans-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic.ttf') format('truetype');}@font-face {font-family: 'Sifonn-Basic-Outline';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff2') format('woff2');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.woff') format('woff');src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/Sifonn-Basic-Outline.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-BoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-BoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Light';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Light.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Medium';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Medium.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ExtraLight';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ExtraLight.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Italic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Italic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBold.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-MediumItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-MediumItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Thin';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Thin.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-ThinItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-ThinItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Regular';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Regular.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-SemiBoldItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-SemiBoldItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-LightItalic';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-LightItalic.ttf') format('truetype');}@font-face {font-family: 'IBMPlexSerif-Bold';src: url('https://joannapenabickley.com/wp-content/uploads/2023/05/IBMPlexSerif-Bold.ttf') format('truetype');}

ON: LonelyGirl15

gravatar
 · 
September 21, 2006
 · 
2 min read

Posing as a teenager making an amateur video while confined to her room by overly religious parents, Jessica Rose Lee burst out of YouTube's daily flow of consumer-generated slush to become a cultlike national celebrity known as LonelyGirl15.

The YouTube videos were designed to appear as if a gently rebellious and quite precocious young girl was secretly talking to the entire world through her computer, while, just a door away, her strict parents sat smugly in the belief that their daughter had been firmly grounded. It seemed a dramatic and compelling real-life story that ultimate drew a large viral audience of teenagers. But professionals soon noted that, despite its filmed-in-my-bedroom look,  LonelyGirl15's video was as slick as it was consistent in its pacing and editing. And the young teen herself was able to create a thematically coherent storyline through each of her appearances. Last week the whole thing was revealed as a scripted hoax.

Ms. Rose is an actress who has studied at the New York Film Academy and was hired to do the viral videos as part of an advance guerilla promotion for an unnamed movie. The incident is the latest in which marketing communications professionals have invested significant amounts of their time, skills and money to create fictional events that have been presented to the online world as if they were factual. Some critics say that the practice is helping establish the online media space as a place where readers and viewers can't really trust what they see or hear, no matter how authentic it looks. Others argue that in the new upside-down world of consumer-controlled world of media and advertising, anything goes so long as it works.

What do you think?

My question to you: Do you think the YouTube LonelyGirl15 stunt was brilliant marketing or irresponsible deception? (comments welcome)

ON: LonelyGirl15 via @jpenabickley
Comments

No Comments.

Leave a Reply or Thought

This site uses Akismet to reduce spam. Learn how your comment data is processed.

INSPIRING ORATOR

SPEAKER-2022

Joanna is regarded as a headline speaker at conferences, educational and professional organizations. Her subject matter expertise in tech, design, Ai and Web3 is customized to inspire and influence global audiences. 

View Talks | + Book Joanna To Speak
 
+ Ready-To-Wear The Future Blog
+ CognitiveExperience.design
+ DesignedByUs.org

 

FEATURED TALK: Generative design
GenerativeDesign-2022

Artificial intelligence (Ai) is the tool of the modern designers. Amidst the great global reset and an industrial revolution, Ai aided design unites science and art to make what is has been invariable complex and hard seem indistinguishable from magic.

Presentations | + Videos  | + Articles

PODCAST: Designed by
DesignedBy_Thumbnail_2022

DesignedBy.show invites you to meet the Scientists, Technologists, Engineers, Artists, Mathematicians, and Designers, building an inclusive future today. Join the audacious trailblazers transforming our world for the next 100 years.

CONNECT WITH JOANNA AND COMPANY AS SHE EXPLORES SPACESHIP EARTH

JoannaPenaBickley_Logo_White
Substance_logo-Large
LOGO-CXD
sensory6_white
DBU_Logo
twitter-1
instagram-1
facebook-1
youtube-1
Linktree44
Share via
Copy link
Powered by Social Snap