ON: VW’s Night Driving

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Creativity

ON: VW’s Night Driving

By Joanna Peña-Bickley

September 20, 2007

1 min read

They started with a brilliant ad and had a big pay off at the the website. On www.night-driving.com
there's more than a brilliant video to discover. For example, there is
the "usual" call to action for user generated content. Nothing new you
would say, but I'm interested, since they've partnered with Yahoo!'s
platform Jumpcut in order to provide consumers with an easy (and
online) tool to create their videos. The use video is clean, stark and fast all at the same time.

One really hot funtion was that they've opted for a par condicio, using Google Maps to present and allow
people to submit a series of great "night drives" around Europe. Just fun with function. going to go take my VW night ride now.

Experience it at http://www.night-driving.com/

Tagged: night driving · night-driving.com · Volkswagen · Volkswagen Night Driving · VW Night Driving

Comments

Leisa Dreps

February 4, 2012 at 10:55 am

Volkswagon ads are unique, funny, and they always make you think. That’s probably one of the reasons why this car company is still so successful today. Since its establishment in the 1930’s, it kept faithful to making cars that are practical, easy to drive, safe and economical. That’s why it has a solid customer base. And because Porsche oversaw the designing of the car, it still looks pretty good for its price.

Leisa Dreps

February 4, 2012 at 10:55 am

Leisa Dreps

February 4, 2012 at 10:55 am