This was a cool one I stumbled on to while reading WOM....The "Case 1017" video, a grainy, 43-second-long clip that is the entry-point for a viral mystery and which was streamed via YouTube's promoted videos portal, has garnered more than 1.9 million views since its mid-March launch. To date, "Case 1017," as the clip has penetrated the more conspiratorial corners
of cyberspace with unnerving speed -- a kind of click-able mystery
wrapped inside an enigma that has gotten the technorati searching high
and low for the big reveal.

The mystery of the clip, which generated buzz on blogs and in chat rooms all around the web, leads back to "Quarantine," a sci-fi thriller from Sony's Screen Gems that is set to be released on Oct. 17.

Read More About It In The Los Angeles Times >>

ON: Sony’s Big Mystery via @jpenabickley