I am sure that if you hear one more person say that they are a "social media expert" you might just barf. Much of our social consumer behavior is not new - its just facilitated by technology. We have been social from dawn of (wo) man.  

David Armano has done a fantastic job in this presentation that calls for common sense. 

Social Media Is Dead: Long Live Common Sense.http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialdeadsshare-100321231756-phpapp01&stripped_title=test-3505949

View more presentations from David Armano.

ON: Common Sense via @jpenabickley