This morning I set off looking for some marketing fun when I ran into contagious magazine's highlight of Martin Lindstrom's new book. I was facinated after I read their review. (and there was a special offer to boot)
"Subliminal messaging is considered one of the great evils of the
marketing industry, but it's a thing of the past now, isn't it? We're
all too transparent, too touchy feely, too too 2.0 to even think about
doing something that insidious. Right? Right? Wrong....
According to the results revealed in Martin Lindstrom's new book, Buyology,
subliminal messaging is alive and well. In 1957, when a market
researcher named James Vicary claimed that a lightning-quick image of a
Coca-Cola bottle-flashed for less than 1/3000th of a
second on a movie screen-was enough to make the audience rush to the
concession stand for a Coke, America was shocked and alarmed. If
marketers could use hidden messages to get us to buy, couldn't other
nefarious forces use similar tactics to psychologically manipulate our
behavior? The term 'subliminal advertising' was coined, and its
practice was quickly banned in 1957. Since then, no-one has explored
the potential influence of subliminal advertising-until Project
Buyology. Lindstrom and some of the world's most respected
neuroscientists embarked on a mission to discover whether or not
subliminal messages still surround us, and the extent to which they
really influence our behavior. As Martin Lindstrom says: 'Be warned,
what you're about to see-or rather not see-may alarm you'.
special offer for Contagious newsletter readers, you can pre-order a
copy of Buyology - Truth and Lies About Why We Buy and receive
Lindstrom's BRANDsense DVD for free! Click here for more startling
Offer valid until the official release of Buyology October 19th 2008." - Source Contagious Mag.
In BUYOLOGY, Martin Lindstrom presents the astonishing findings from
his groundbreaking, three-year, seven-million-dollar neuromarketing
study, a cutting-edge experiment that peered inside the brains of 2,000
volunteers from all around the world as they encountered various ads,
logos, commercials, brands, and products.