While walking in Times Square I was caught off-guard by Forever21's massive augmented reality billboard. The augmented reality billboard uses video of a model dressed in Forever 21 clothes and takes virtual photo of the crowd, then she occasionally selects people from the crown below, picking them up and throwing them into a Forever 21 bag.   

Check out this video taken Cliff Kaung


Forever 21: Interactive OOH 


on: augmenting forever 21 via @jpenabickley