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Fab Experiences · New Media · New York

on: augmenting forever 21

gravatar
By Joanna Peña-Bickley
 · 
July 16, 2010
 · 
1 min read

While walking in Times Square I was caught off-guard by Forever21's massive augmented reality billboard. The augmented reality billboard uses video of a model dressed in Forever 21 clothes and takes virtual photo of the crowd, then she occasionally selects people from the crown below, picking them up and throwing them into a Forever 21 bag.   

Check out this video taken Cliff Kaung


http://vimeo.com/moogaloop.swf?clip_id=12855619&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1

Forever 21: Interactive OOH 

Forever21-digital-ooh
 
 

Tagged: augmented reality billboard · forever 21 · forever 21's augmented reality · Times Square
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