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Advertising · Branded Content

on: ad supported content

gravatar
By Joanna Peña-Bickley
 · 
January 18, 2011
 · 
1 min read

There are some models that never die.  A new study reveals that nearly nine in 10 iPad owners would rather watch ads than pay for online content such as TV shows or magazine and newspaper articles, according to a study from Knowledge Networks, an online research firm.

"Not as many people are willing to pay for magazine or news content than we thought they would," said Knowledge CEO Simon Kooyman. - Source Ad Age

What apps have you paid for and why?  What content of any are you willing to pay for?

on: ad supported content via @jpenabickley
Tagged: apple ipad · apps · paid apps. · paid content
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