ON: A Raiders Widget

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Widgets

ON: A Raiders Widget

By Joanna Peña-Bickley

March 21, 2008

1 min read

I am not sure about you guys but I am awaiting the New Indiana Jones movie as much as I did the first time I caught Harrison Ford's charming protayal of the coolest professor alive. If you are a trailer junkie like I am you will be happy to know the second one is on its way! When a second trailer for
"Indiana Jones and the Kingdom of the Crystal Skull" premieres
online, it should spread as fast as the first, thanks to a
widget.

To get the word out about the upcoming "Indiana Jones" movie release, Paramount has launched a widget and is offering the two fans who distribute the widget most widely tickets to the flick's world premiere. The winning fans will also act as red carpet correspondents at the premiere, content from which will be streamed into the widgets.

What I love about this is that the promo is simple and truly urges consumers to share and repost the widget.

Widgets Are Hot in 2008
A recent eMarketer report finds widgets are wiggling more aggressively into marketing budgets. $40 million is expected to be spent on widget marketing by US companies in 2008.

You guys know I love hot widget action.