For years, marketers and product organizations predicted and tracked consumption patterns with the blunt yet traditional demographic segments like age, gender, location, income or family status. Now, we live in a post-demographic world where we place more importance on customer mindsets, individualized data and mental models. The promise of Inclusive Design invites people and their many abilities, limitations, and differences guide and shape its possibilities, conception, and implementation of an end-to-end brand experiences.

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