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Latest in: Account Planning

ON: Creating the new Mr.Clean

Browsing the depths of my RSS feeds I ran accross an great  Gareth Kay post.  (Gareth is over at Brand New and recently assumed stewardship for the Account Planning School of the Web (APSotW). …
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ON: 2007 Planning Season

The 2007 account planning season is moving ahead full steam.  Large sums of budget are moving towards online or digital media and advertising next year.  While the brainstorms are getting underway I thought I …
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