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Interactive Marketing

ON:The Age of Conversation

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By Joanna Peña-Bickley
 · 
July 17, 2007
 · 
1 min read

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The Age of Conversation has finally joined the pantheon of marketing books. The book is a great idea come to life!  We all talk about a the global construct of conversation, but in this book practitioners have joined forces to give a comprehensive look at our evolving digital marketing world.  In what began as a dare, the editors, Gavin Heaton and Drew
McLellan challenged bloggers around the world to contribute one page —
400 words — on the topic of “conversation”.

I love this pub!  Finally, a book that it is written by the experts who are practitioners - not just talking heads or academics peering in to our habits - but real professionals who through active participation in
blogs, Twitter, Second Life, Facebook alike are the ones giving the world the enlightenment needed. 

Tagged: The Age of Conversation
Comments
Gavin Heaton
July 23, 2007 at 4:29 am
Hi Joanna … hope you enjoy the book! We would love to hear your feedback or comments!
Reply

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