The Age of Conversation has finally joined the pantheon of marketing books. The book is a great idea come to life! We all talk about a the global construct of conversation, but in this book practitioners have joined forces to give a comprehensive look at our evolving digital marketing world. In what began as a dare, the editors, Gavin Heaton and Drew
McLellan challenged bloggers around the world to contribute one page —
400 words — on the topic of “conversation”.
I love this pub! Finally, a book that it is written by the experts who are practitioners - not just talking heads or academics peering in to our habits - but real professionals who through active participation in
blogs, Twitter, Second Life, Facebook alike are the ones giving the world the enlightenment needed.