ON:Adidas Your World

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Consumer Experience

ON:Adidas Your World

By Joanna Peña-Bickley

April 5, 2007

1 min read

Another take on spring break.... the Adidas ‘Your World’ campaign is the company’s take on tropical
vacation spots. Just in time for the rest of Spring Break, the campaign highlights
places like Waikiki, Key West, and Cancun (cancun is hot this year) as the influential settings
for their product designs.

Waikiki is the first destination
featuring products such as bags, sneaker models and shirts such as the
Campus and Stan Smith Slip ons.

Also check out the site for the current
Waikiki movie, the upcoming collections, and to enter a contest to win
a vacation for you and your friends. The site offers a rich experience with lots to do in a beautiful hierarchy of information which is appealing. The content is king.

Visit the site at Your World by Adidas.