ON: The “New” York Times Mobile Experience

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Consumer Experience

ON: The “New” York Times Mobile Experience

By Joanna Peña-Bickley

September 12, 2006

1 min read

The New York Times quietly relaunched its
mobile site and now offers all of its daily web site editorial in
light loading, convenient wap format for your mobile phone or pda.

Its
just the start of a new mobile beginning over at the New York Times as
they are aiming to deliver customized mobile editorial based on user
preferences. The Times seems to have a handle on the mobile customer as
it points out that it will be focusing on entertainment, weather, and
technology as key editorial categories for the future of its mobile
rollout.

Point your mobile browser to wap.nytimes.com for all the news that's fit to your device's screen width. Or, go to the New York Times and read more about the service.