The advertising industry is once again suffering an inferiority complex which the American Association of Advertising Agencies hopes to cure with a good old dose of public relations.
Earlier this week, "Ad Age" reported 4As' chief O. Burtch Drake has hired one of the country's largest PR firms to conduct a public-image campaign to address the problem of "negative headlines" the industry has been suffering of late. Julie Thompson, co-chair of the 4A's PR committee and communications chief at Leo Burnett characterized the move as "a refusal to keep taking lumps."
Do you think the advertising industry needs its own PR campaign or a lobotomy? Speak up marketers!