BBDO created a subway poster that has a fully functional headphone
jack imbedded in it, which plays samples of various exclusive tracks
available at pepsiaccess.ca. There are close to 100 posters playing 12
different tracks running in Toronto and Vancouver from now until the
end of summer.
Every Pepsi comes with a PIN, which can be redeemed for access to
ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. This
poster plays a 30 second track sample of “Crazy” by Gnarls Barkley.
After an announcer says: “That was a taste of an exclusive track from
Gnarls Barkley. Check out pepsiaccess.ca for more.”