The emergence of open source marketing is one that opens many doors for advertisers to dig deeper into the performance of a campaign with its core consumer set.

I have been following the latest results on the Sugar shots campaign. (Animation vs. No Animation)  The data is reveals some interesting variables on consumer interactivity with static and flash ads.

View Case Study at:  http://www.imediaconnection.com/content/6086.asp

ON:  Open Source Marketing – Sugarshots via @jpenabickley