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Viral

ON: Online “Penny” Movement

gravatar
By Joanna Peña-Bickley
 · 
August 21, 2006
 · 
1 min read

Virginmobilepenny06

A penny saved is a text message earned, thanks to a new monthly plan
from Virgin Mobile that gives consumers 1,000 texts for a mere ten
bucks. But in case that doesn't compel you to take action, Mother/New
York is rallying all supporters of the penny to the website of STGG
(Serving The Greater Good), an organization dedicated to restoring the
power and prestige of Abe Lincoln's neglected copper coinage.

Penny-pinchers can join the cause by documenting the execution
of some sort of penny-saving mission, then uploading their videos, pics
or stories to the STGG site. Furthering the user-generated content
cause, the site also features a live message feed—Virgin Mobile users
can text a message to a special code and watch their words of wisdom
broadcast on the site in real-time. Rounding out the site's offerings
is the Penny Story page, which tracks the journey of one adventurous
penny equipped with a microscopic tracking device as it travels across
the country; information about the Penny Truck's tour of Virgin
Megastores and other locations throughout the Northeast; and downloads
including propaganda posters, stencils and the fashionable Abe mask
from the TV spots.

See site at : http://www.stgg.com/penny/

ON: Online “Penny” Movement via @jpenabickley
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