ON: MINI Gone Wild

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Consumer Experience

ON: MINI Gone Wild

By Joanna Peña-Bickley

February 13, 2007

1 min read

To celebrate and promote the all new MINI and MINI Cooper S
arriving in South Africa, MINI is staging a variety of online and
ambient pieces of work based around the theme of ‘making out’.

Couples
fumbling in the back seats of MINIs will be appearing all over the
country, and online users can send messages to people they want to make
out with (www.makeout.co.za).

A great, if porny way to get some buzz going, although we’d rather make out in an Aston Martin (but not necessarily with Howard Draft).