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Design & UI

ON: Messin’ with Sasquatch

gravatar
By Joanna Peña-Bickley
 · 
August 17, 2006
 · 
1 min read

Sasquatch111

The Messin' with Sasquatch microsite was designed as an interactive
complement to support the Jack Links national advertising campaign. The
campaign centers on five television commercials featuring pranks on
Sasquatch (aka Big Foot). The microsite is designed to keep web users
on the site longer, and further build brand awareness by effectively
drawing users to interact with a recognizable, fun and memorable brand
identity.

The microsite begins to establish a long-term introduction to
Sasquatch's personality through access to his personal journal and link
to his MySpace personal page, where he's perceived as funny,
irreverent, clever and worldly. Users can also download Sasquatch to
their computer with a number of desktop wallpapers that are available
on the microsite.

See site at : http://www.messinwithsasquatch.com/

ON: Messin’ with Sasquatch via @jpenabickley
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