For you digital gurus out there who have seen the from the Web 1.0 movement to the Web 2.0 revolution, all our work as evangelists of our space is finally paying off.  With every consumer-generated key stroke content is building and those early adopters are now showing their buying power in numbers.

Instead of just buying, they are actively helping shape the way brands are perceived and communicated to the masses.

The new litmus test for a brand must be whether the audience is engaged enough to dialog with you instead of the brand communicating with the audience.

Read more at: http://www.adotas.com/2006/08/closing-the-community-loop-how-marketers-can-join-customers-in-social-networking-conversations/

ON: Closing the Community Loop: How Marketers Can Join Customers in Social Networking Conversations via @jpenabickley