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Consumer Experience

ON: A Stabbing Attempt To Get My Attention

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By Joanna Peña-Bickley
 · 
July 8, 2006
 · 
1 min read

1_knife_1
Is it a bird? Is it a plane.... oh s*@t (bleep) its a knife! 

This marketing piece for Zwilling J.A. Henckels is definately attention grabbing. 

Come on... how many times a week to you see a 20 foot knife dangling off a lampost?

If any one knows the agency who did this... write in!

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