ON: Whats Next In Marketing + Advertising

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Branding · Uncategorized

ON: Whats Next In Marketing + Advertising

By Joanna Peña-Bickley

April 1, 2008

1 min read

The slides below are from a presentation, What's Next in Marketing + Advertising, delivered last week by Paul Isakson. An absolutely brilliant synopsis of just how profoundly marketing has changed -- in light of shifts in product design, the huge influence of social media, the movement to content as currency, and the increased value placed on engagement and utility -- in a fairly short period of time.

http://static.slideshare.net/swf/ssplayer2.swf?doc=whats-next-in-marketing-advertising-1206247156803190-3