Ever since the TOMS Shoes event at WOMMA Summit 2010, I have had a soft spot for the brand. TOMS donates one pair of shoes for each one sold. The donations go to people in areas where shoes are a luxury and often necessary to obtain education and maintain health.

Their one for one mission has inspired millions of devout and creative followers. They've shared photos, videos and more to propel the brand. Their latest campaign, Next Chapter, is a great example of how to inspire your followers about a movement.

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On their Facebook page, fans are encouraged to think of what the world needs beyond shoes. They can show their idea by making a very simple craft - a small box made of a paper towel role and a cut out of a silhouette filled with an image of a world need.

Check out the Tom's campaign on Facebook and their website

Read more at Dot WOM


on: tom’s next chapter via @jpenabickley