Tonight I was catching up on my podcasts and blog feeds when I ran across an insightful podcast that all brand marketers should hear at least once. Check out episode #71 of Six Pixels Of Separation - The Twist Image Podcast.
In this episode, they take a deeper look into what people are looking for
(and why) when they visit a Website.
This episode has an amazing
CarCast with Bryan Eisenberg and Avinash Kaushik. This one offers
tons of philosophy and insights about consumers, their online
experiences, voice of the customer, and where the Web will
go.
Having spent hundreds of hours in consumer tests much of the essence of this cast is spot on. Listen to Six Pixels Of Separation - The Twist Image Podcast - Episode #71 - Host: Mitch Joel
Both Avinash and Bryan bring so much to the world of Online Marketing. My hopes are that Marketers start to listen to the voice of the customer and help guys like Bryan and Avinash figure out new models of measurement.