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Design & UI

ON: Paul Rand’s Apple

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By Joanna Peña-Bickley
 · 
May 9, 2009
 · 
1 min read

The art of visual thinking often comes when you least expect it.  Here is an interview with Apple CEO, Steve Jobs, discussing his logo designer, Paul Rand.  


What I love about this video is that Jobs thoughtfully appreciated the value of thoughtful iconic design.

Tagged: Apple · Paul Rand · Steve Jobs
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